HOW TO MAKE MONEY ONLINE AS A FREELANCER USING SOCIAL MEDIA
One of the best ways to market your freelancing services, is through the social media. Below are some directions on how to go about it.
Blogging
One of the most popular and efficient ways of
making money online as a freelancer is through blogs-“by guest posting on big
blogs”.
Guest posting on big blogs: This is the mother of all
social-media promotion strategies. You want to appear on the most prominent,
highly trafficked blogs you can. This puts you in front of millions
of viewers and can get you exposure across many social-media platforms...which
greatly ups your odds that a prospect might notice you.
If you follow the guidelines, you'd
be surprised at the popular blogs you could guest for, even if your own blog is
brand new. Any site that posts its guidelines is wide open.
LinkedIn
LinkedIn is like no other
social-media channel in that it is focused on business, rather than chatting
about what happened on The Walking Dead this week or whatever.
You can do more proactive marketing of your freelance business here, without
pissing people off, than on any other platform.
Twitter
Well, you must be thinking,
"It's only 140 characters! How can I possibly write something reasonable here?"
While it's hard to make an elaborate
write-up on Twitter, you can discover and get to know editors and marketing
managers on here through keyword searches, following relevant industry hashtags, and by starting
to build relationships. (If you're looking for editors or journalists you might
know who could refer you, try MuckRack.) If something develops, you can
always take it further on email or the phone later to land the actual gig.
Facebook
Facebook is extremely social and
tough to do business on if you're not a major corporation with a big ad
budget...but there are a couple of useful ways to find clients through this
platform:
1. Do prospect research: If you have a particular type of
business you frequently target as a client, you can use Facebook to search for
businesses of that type. Check out their Facebook presence and see if it's
looking pro. From there, take a look at their website. Spotting substandard
online marketing gives you an easy angle for pitching companies that they need
your services.
2. Have your own business page. Most freelancers don't have a Facebook
business page -- which means you can stand out by being the only freelancer in
town that has one. (For extra marketing boost, offer some authority-building
free product full of links to your website to visitors who 'like' your page.)
For instance, I did a quick search
for "Freelance graphic designer" on Facebook recently, and discovered
the most popular site -- the top result -- has only 3,500 fans. Four of the top
sites are based in Third World countries.
Put up a page in this niche and it's
going to be pretty easy to start ranking well and getting found on searches
inside Facebook. And if you're a freelancer who'd like to manage social media
or create Facebook pages for clients, creating your own page is mandatory.
YouTube
YouTube is a great place to put up a visual
portfolio or some short how-to videos that might help your prospects.
Build authority with videos: This one's tough for writers, but if
you're a visual artist of any kind, YouTube is a great place to put up a visual
portfolio or some short how-to videos that might help your prospects. Offer a
few business writing or newsletter design tips, with an offer of help if they
need it.
Remember, this is the third
most-popular site on the Internet. It can pay to have a presence here.
For more information on how to make
money online as a freelancer, you can click on the link to download the full Ebook
on how to make money online as a freelancer, or visit http://adf.ly/1dqjAj to read more. You can also register on Kulamo to start publishing your freelance services and meet a whole lot of potential clients.
You can post your comments, ask your questions, and i'll sure to get back to you.
Posts
0 comments:
Post a Comment